About
With over a decade of Amazon experience, I’ve built and scaled brands across every stage of growth -- from emerging CPG startups breaking into the market to global enterprises expanding their reach. My expertise lies in transforming potential into performance through marketplace strategy and full-funnel media campaigns that ignite customer growth. I've managed over $50M in ad revenue, engineered 6-to-8 figure sales growth, and led multinational launches that brought category-defining products from Asia to the U.S. market.
Expertise
Go-To-Market Planning
Oversee GTM strategies, that align cross-functional teams around pricing, positioning, and launch sequencing to accelerate brand growth.
Marketplace Operations
Manage day-to-day operations, overseeing inventory, listing optimization, SEO, content, and compliance to establish brand in marketplace while maintaining account health
Paid Media Strategy
Build and execute Media strategies across Sponsored Products, Brands, and Display to maximize visibility, capture demand and scale new-to Brand (NTB) growth
Brand Growth
Develop full-scale roadmaps that align paid and organic growth with Sponsored Ads, strategic discount pricing, and retention levers like S&S and Brand Tailored Promotions to fuel conversion, loyalty, and lifetime value.
Clients
Elle Purchase
Amazon Brand Performance