Resume
Guided by big picture thinking and hands-on execution, I specialize in driving CPG growth for beauty, wellness and grocery clients across the Amazon ecosystem. Fluent in all things Paid Media, Operations, Brand Content, SEO, and PDP Conversion Optimization.
I design scalable strategies that transform brands into #1 category leaders -- turning awareness into results, data into dollars, and campaign precision into customer growth.
Amazon Skills
Marketplace Strategy
Paid Media Performance
Product Launch
Go-To-Market Execution
Customer Acquisition
Budgeting/Forecasting
Knowledge
Education
Purdue University (Indpls)
B.A. Psychology
2010-2015
Resume Snapshot
AO2 Marketing, Sr. Account Manager
-
Led cross-functional team across PPC, Operations, Brand Content, Creative and SEO for Amazon sellers
-
Build and oversee execution of holistic brand roadmaps to drive revenue growth and category share
Sr. Paid Search Specialist, Tinuiti
-
Develop retail media strategies and campaigns for mid-market and enterprise clients overseeing monthly budget between $25k-$100k
-
Fuel customer growth with acquisition campaigns on Amazon and Walmart Connect via 1P and 3P
Retail Media Manager, Booyah Advertising
-
Managed retail media performance for emerging CPG brands on Amazon and Walmart.
-
Launched, optimized and scaled Sponsored Products, Brands, Display, and Video campaigns with SKAI bid optimization and real time portfolio budget reallocation
Amazon Consultant, Prowist
-
Scaled multiple CPG brands from the ground up with revenue reaching 7-figures in less than 12 months.
-
Oversaw multiple product launches with entry into US market
Elle Purchase
Amazon Brand Performance