Most brands know their hero keywords; far fewer know their hero pairings. When you overlook Market Basket data, you're effectively letting Amazon decide which products appear next to your bestsellers. This could mean missed opportunities to steer shoppers toward complementary products or logical add-ons that stand to raise average order value and boost overall basket size. Insight #1: Pair Popular Products to Boost AOV The Market Basket report shows which ASINs customers mos