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Bubble Tea U.S. Breakthrough

Led the U.S. market entry and Amazon launch for 3:15pm, a multinational brand expanding from Asia to the U.S. Managed multiple product introductions and developed strategies to drive immediate visibility, engagement, and excitement around new products -- quickly positioning several their pre-packaged Brown Sugar boba tea to Amazon’s #1 Best Sellers list. 


  • Optimized Sponsored Brands targeting with store spotlight ad that increased CTR by 52% and tripled traffic to brand store. 

  • Revamped PDPs which skyrocketed detail page conversions by +352% over a 3-month period

  • Launched a multi-channel Prime Day media campaign that drove a 65% increase in engagement before the event, resulting in 200+ early coupon redemptions and a 425% spike in sales during the event.  

Client:

3:15PM

Service

Paid Media, GTM Strategy

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Phone:

317-665-7052

Location:

Indianapolis, IN

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