Dune Suncare Makes Heatwaves

Dune, a lifestyle sunscreen brand, set out to accelerate early sales on Amazon. We positioned the brand for lasting success, launching and optimizing the catalog and campaigns ahead of Prime Day to ensure a strong debut. The paid media strategy focused first on traffic acquisition, then evolved toward efficiency and profitability. WIth refined targeting, budget reallocation, and keyword segmentation, we drove measurable gains across every performance metric.

Results:

• Scaled new-to-brand customers by 1026% in 2 months

• Improved detail page conversion rate by 12%

• Cut ACoS by 70% while fueling continued customer growth